OBJECTIVE
Established the core design for seven metabolic-specific diets of the Gonzalez Protocol: diets customized to the patient’s metabolism to fight cancer with diet and supplements, developed by Dr. Nicholas Gonzalez.

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CHALLENGE
The diets written by Dr. Gonzalez were multiple pages of on-going text. I was given seven 8-page Word documents to translate into a digestible guide that is visual, engaging, and easy to follow with categories, servings, prep tips, and do’s and dont’s.

 

SOLUTION
I based the concept of these diets on magazine editorial design with the idea that the diet will be easier to follow - like a recipe. I recommended adding a Shopping List for each diet on the last page to make it easier for the patient to shop for the food and pantry staples they needed to stay on track.