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THERESA SHANOFF
COHEN’S FASHION OPTICAL
Utilizing Cohen’s long-standing presence as the leader in optical services and fashion in the NYC metropolitan area since 1927; brand Cohen’s as “The Visionaries.”
Execute all digital assets: emails, social, ads, website content, marketing, in-store signage and collateral for 100+ Cohen’s Fashion Optical stores as a contractor for the EGC Group with the main goal of increasing in-store appointments.
49
%
Increase in Booked Appointments
9
%
Increase in Sales
IN THE FIRST YEAR I EXECUTED CREATIVE FOR THIS ACCOUNT

Emails

Black Friday Sale posters

Fall Sale Posters
Back to School :30 Spot (pre-production)

Social Media

THE VISIONARIES Campaign In-store Signage

THE VISIONARIES Promotional Mailer
SAY HELLO
NEW YORK CITY METRO AREA
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