OBJECTIVE
Increase visual representation/ recognition, enrollment, and engagement of the The Fit Foodie Race Weekend series - a three-market, Cooking Light / Health magazine joint venture with various high-profile partners. The weekend consists of a 5k/10/k run commencing at the Finishers Village overflowing with healthy and calorie-concious food and drink samples from festival partners. 

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SOLUTIONS
Refreshed the event brand from inception to delivery inclusive of creative strategy, logo + identity, campaign catchphrases, photo shoot, print, digital, signage, website, apparel, and the concept for a social campaign “Tweet Your Feet”. The taglines RUN, EAT, DRINK, WILL RUN FOR FOOD, and CALORIES BURNED. CALORIES EARNED, were utilized for print and digital ads, social, signage, t-shirts, and promo items. The 30+ page Styleguide I produced allowed in-house design teams to move forward with print and event production. I assisted the production company with the website launch.​