Developed a custom native “Spice Source” content series exclusively for McCormick. Each series will feature a new spice and educate consumers on how to buy, store, and use that McCormick spice. Make McCormick the “Official Spice of the Cooking Light Test Kitchen” in key seasons: Thanksgiving, Holiday, Easter, and summer grilling.

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Official partnership logo, custom editorial, native content and touts, recipe integration, high-impact units, recipe how-to videos, and a custom content site to concentrate on more obscure, expensive spices to encourage buying confidence and usage.