Concept and design for a brand identity for a Hudson Valley Public Library. Delivered a 50+ page Brand Book with logos, color palette, and fonts, as well as concepts, recommendations, and all assets for digital collateral, emails and newsletters, social media accounts, and live in-library events like book signings and author talks for the library staff to execute.

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The Library’s logo was taken from a visual cue within the library — a grand arched window in the back of the building that when you stood a few feet back from it, perfectly framed a stand-alone colossal tree towards the back of the property.